Changes

adds principles for new products based on what we've learned in the last year or so

Checklist

• Words are spelled using American English
• Titles are in sentence case
• Feature names are in sentence case too
• Use relative URLs for internal links
• If I moved a page, I added a redirect in vercel.json
• Remove this template if you're not going to fill it out!

Article checklist

• I've added (at least) 3-5 internal links to this new article
• I've added keywords for this page to the rank tracker in Ahrefs
• I've checked the preview build of the article
• The date on the article is today's date
• I've added this to the relevant "Tutorials and guides" docs page (if applicable)

Useful resources

• The PostHog style guide
• Full list of tags and categories
• List of content components
• PostHog SEO best practices